The Milton Brewery in Brisbane is the home of XXXX beer and is one of the oldest breweries in Australia, as well as being an important Queensland cultural icon.
Mental Media worked with Republic Events to replace and enhance large sections of the existing Brewery Tour, including the orientation area and main theatre, where visitors are treated to a 10 minute widescreen production on the history of the brewery created using material from the internal company archives.
We also redesigned the Pack and Brand Museum section of the tour, working with the brewery staff to curate the exhibition of historical brewing equipment and packaging dating back to the 1800’s.